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20 setembro 2015

Health communication: action research for preparation of a mass media program in drug education targeted at young individuals



ABSTRACT
The object of the present study was drug education to be aired on the radio in urban peripheral areas targeted at young individuals. The scientific literature shows that young individuals are taken as subjects influenced by advertising, which would share the responsibility for the consumption of drugs among young individuals. The theoretical framework was based on Marxism. The overall objective was to develop a selection, creation, organization, and mediatization process for drug education with the participation of young individuals. This is a qualitative research conducted with emancipatory action research methodology (EAR), which is based on a dialectical method. There is active participation of research subjects in the EAR, and they carry out permanent dialogue and problematization of the reality. The participants of the EAR were young individuals interested in the topic, who attended a public elementary and high school in the region of Guaianases, São Paulo, State of São Paulo, Brazil. We characterized the Index of Social Reproduction (ISR) of the young individuals' families using a standardized questionnaire. Thirteen workshops were carried out to develop the EAR. The workshops were characterized by a participatory research group method, an educational process of reflection and praxis transformation. The results were analyzed according to the daily life representations category. These representations manifest themselves through different forms in society, relating to the material basis of work and life of social classes. They include two elements: (a) nuclear, which relates to convictions that arise from the reflection and internalized choices; and (b) peripheral, which refers to opinions arising from the acceptance of ideas socially disseminated. The results were: 13 young people aged between 15 and 17 years attended the workshops, nine of which were male. Twelve families were categorized through the ISR. Seven of them were ruled by women and three received support from the Family Allowance Program. Two young individuals worked and studied at the same time. Many convictions of the young individuals arose in the EAR process, since it enabled reflection and reinterpretation of the reality assessed. The daily life representations were related to the peripheral geo-social space in which the young individuals lived, social needs, and sociability. The media representations of the peripheral area and its forms of sociability were topics problematized by the young individuals, who criticized the way their reality was mediatized. They were convinced that the problems they faced were not conveyed correctly, since the young individuals of the peripheral areas were exposed as being outside the social order, dangerous, and drug users. The young individuals highlighted the controller presence of the State in the peripheral areas and that their social needs were not met. They considered that the ruling class sought to isolate them in the peripheral areas and that the unmet social needs led young individuals to use drugs. They were convinced that their songs were an important means to develop emancipatory education about drugs. The guidelines of education about drugs were built throughout the research process, and the mediatization time of the program was the arrival point for the young participants. For others, it will be the starting point for carrying out further discussions. The EAR proved to be powerful to know the daily life representations of young individuals from the peripheral areas and the construction of a radio program for education about drugs.
Keywords:         Public Health, Adolescent, Street Drugs, Health Communication, Health Education, Social Class.

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